Jon Armstrong – How to Win

In How to Win, Jon Armstrong shares thoughts, theories and techniques to make your stand-up magic capable of winning over even the toughest of crowds, including tested routines that you’ll love to perform as much as your audiences will love to watch. A great resource for both stand-up magic pros and those just starting on their journey to the stage.

“This slim volume has more useful advice than a stack of “theory” books put together.”
– Ken Weber

“It is, honest-to-goodness, the best book I’ve read on elevating stand-up magic.”
– Nathan Coe Marsh – Genii Magazine

“Armstrong provides the blueprint to better connect with our audiences and be a more respectful entertainer.”
– LEVENT

“Jon is a wonderful magician: incredibly skilled, funny, creative and entertaining. He brings the same stellar level of ingenuity and craftsmanship to his scripting and routines as he does to his sleight-of-hand. His work directing other magicians is extremely insightful, not to mention generous. Jon makes everything he touches in magic better.”
– Chris Philpott

” Jon’s book is full of road-tested ideas and stage ready routines, I’m not sure why he is sharing these pieces with other performers, but I would grab a copy before he changes his mind.”
– Taylor Hughes

“Truly a great book! Great real world in the trench’s advice.”
– Ken Scott

“Just wanted to let you know that since seeing your lecture and reading your book I’m getting standing O’s 90% of the time using your techniques. So, thank you!”
– Scott Pepper

A fun to read book about making your stand-up magic better, for both beginners and professionals.
Easy to follow and practical advice on making your show more engaging, amazing and entertaining
Fun to perform and watch routines that reinforce the concepts taught in the book.